PORTFOLIO
PORTFOLIO
A compilation of CEO Gabriella Marvaldi's work within the industry.
Botany: Adornments from Loewe
Botany: Adornments from Loewe is a celebration of self-expression through botanical inspired vibrant colors and sculptural packaging. The beauty line offers a range of products that are perfect for creating bold, unique looks and reflect the brand’s commitment to empowering the individuals to express themselves freely. The botanical inspiration is evident in the ingredients used in the makeup, which was carefully selected to provide nourishing benefits to the skin.
Store Design
Immerse yourself into the Loewe fragrance store located at 754 5th Ave, New York, NY. Discover a realm of botanical beauty from our newest extension Botany: Adornments from Loewe
The Products
Lips: This botanical inspired lipstick is vibrant, creamy and comes in a bamboo insert that can be accessorized with our sculptural reusable/interchangeable case packaging.
Eyes: This sculptural eyeshadow palette draws inspiration from botanical elements. It features highly pigmented colors that represent the boldness of nature and encourage self-expression.
The Team: Jennifer Hahn (Industrial Design), Abhidnya Ramdasi (Advertising), Megan Clifford (Social Strategy), Gabriella Marvaldi (Social Strategy)
Blush: These vibrant pink tone blushes come in a textured 3-D packaging and have a creamy natural skin finish.
Marketing
The Dark Side of The Bar
New York based fashion brand, The Bar has very elegant and sometimes scandalous garments featured on their instagram. They often highlight their more neutral clothing therefore the goal of this campaign was to bring out the dark side of The Bar. With seductive nature in mind this campaign focuses on the brands black garments and brings them to life through a story of 1 man vs 3 lovers.
The Team: Creative Director and Photographer- Gabriella Marvaldi
Models: Brianna Maguire, Sophie Flathouse, Emma Flathouse, Carson Philbin
Starland Strange & Bazaar
Starland Strange, an eclectic Savannah, GA based shop with everything but the kitchen sink. The shop sells unique items ranging from jewelry to knick knacks created by small designers. While keeping the funky personality in mind, my team and I created a fashion film and lookbook highlighting the brands colorful garments and overall experience of the store.
Howdy Stranger! Wrangle your pals and gals for a funky time at Starland Strange
The Team: Creative Directors: Gabriella Marvaldi, Hattie Steele, Molly O’Keefe
Photographer: Jenna Yandle Photography Assistant: Meggie Phelan
Videographer: Carson Philbin
Models: Mateo Laras, Megan Clifford, Lily Jewett
Blooming Cleopatra
Tocca, named after the Italian word “touch” is known for its beautiful and sophisticated womenswear and beauty line. Keeping the brands beauty and elegance in mind I used a variety of florals to re-create the logo through a delicate process of placing each flower into the shape of the iconic logo. This campaign focuses on bringing their fragrance, Cleopatra, to life through their advertisements.
The Team: Creative Director, Social Strategist and Photographer- Gabriella Marvaldi
Model- Lily Jewett
Edgewater Drive
dgewater Drive is a female owned, local clothing store in Downtown Savannah. The owner Katie has a care-free, live your life personality and followed her dreams when opening the store. The brand is only a few years old but is a tourist attraction with its unique decor and beautiful clothes/accessories.
Mission
Our overall mission was to increase brand awareness through social platforms, engagement by 1-2%, and Reach 400 monthly views on Pinterest.
Updated Online Persona
Before
After
Content
Campaign Results
During the 2 week campaign the accounts reached has increased by 1,831%, accounts engaged by 441% and follower count by 1.5%. The follower count increased from 1,062-1,082.
This campaign resulted in an increase in traction to the website from mobile devices meaning the audience was most likely viewing the online store from the social platforms on their phones.
The Team: Creative Directors and Social Strategists- Gabriella Marvaldi and Nicole Mitchell